27th Ukraine International Travel and Tourism Exhibition
See you after the victory! • 15, Brovarskiy Avenue, Kyiv, Ukraine, IEC, pavilion 1


UITT opened the long-awaited tourist season in Ukraine
This year, the International Tourism Exhibition UITT'2021: "UKRAINE - Travel and Tourism" traditionally opened the tourist season in Ukraine.

May 11-13, 2021, 152 leading travel companies from 14 countries of the world presented their interesting tourist destinations, new routes for domestic, inbound and outbound tourism, comfortable hotels and new services for professionals of the tourist market of Ukraine.

From year to year, industry experts consider the UITT exhibition as the main event of the country's tourism industry. Visitors for three days had the opportunity to get acquainted with the achievements of the best representatives of the tourism business of Ukraine and the world: tour operators, representatives of hotels, resorts, of international and national tourism organizations, government ministries and departments, diplomatic missions, agents of related industries from Ukraine and 13 other countries of the world. This year the event was attended by 2120 professionals of the tourism industry from all over our country and other countries.
«Participants are satisfied, and when satisfied participants, so are the organizers. Due to the pandemic and challenging times for the tourism industry, number of visitors of the exhibition this year is smaller, but, according to participants, their quality is much better».

Julia Zheldak

Director of UITT & UITM exhibitions
The international status of the exhibition is confirmed by the geography of the participants. In 2021, national tourism organizations, relevant ministries and tourism administrations of Albania, Argentina, Bulgaria, Croatia, the Dominican Republic, Egypt, Georgia, Montenegro, Poland, Slovakia, Spain, Turkey, Ukraine, Vietnam took part in the spring-summer exhibition.

Impressive stands at the UITT exhibition were also presented by the leaders of the tourism industry of Ukraine: TUI Ukraine, Coral Travel, Pegas Touristik, Feeria Mandriv tour operators.

IT solutions for tourism were offered by IT-Tour and Vitiana. Their booking systems and tour tracking facilitate the daily work of agents, and tourists are given the opportunity to quickly get acquainted with the current offers from operators.

The Turkish part of the exposition was also great. In addition to the national stand of Turkey - the largest stand at the exhibition, the Association of Turkish Travel Agencies TÜRSAB and a number of Turkish hotels were presented in the exposition: Armas Hotel, Belpinar Club Hotel, Cornelia Hotels.Golf.Spa, Güral Premier Hotels & Resorts.
With the support of the National Tourism Organization of Ukraine (NTOU), the exhibition has traditionally presented an exposition of inbound and domestic tourism of Ukraine - Ukrainian Hospitality Days, where 13 regions and cities of Ukraine took part.

The best ski, health and sea resorts, excursion programmes, hotels, entertainment venues were presented to visitors. Tour operators and guides visited the exposition in order to include these objects in their tourist routes.

The business programme of UITT'2021 included 27 events: seminars, conferences, presentations and discussions on the most pressing issues of the tourism industry.

Within the framework of the exhibition, a unique event was held for the first time - a roundtable discussion with the participation of Embassies / National Tourism Organizations / Ministries and Administrations responsible for the tourism sector in foreign countries, where the prospects for restoring and / or increasing tourist flows from Ukraine to other countries of the world in 2021, the issue of opening borders and restoring air traffic, travel safety and other pressing issues of the tourism market of Ukraine and the world were discussed. The roundtable discussion was attended by representatives of 14 countries: Albania, Argentina, Bulgaria, Cuba, Cyprus, Egypt, Indonesia, Kyrgyz Republic, Malaysia, Montenegro, Switzerland, Uzbekistan, Ukraine, Vietnam.

One of the leaders of the tourist market - Coral Travel tour operator held a number of training seminars for travel agents, getting acquainted with their popular tourist destinations of the spring-summer 2021 season.
Within the framework of Ukrainian Hospitality Days, a number of events related to the development of tourism in Ukraine were held.
NTOU and UITT make every effort to ensure that both citizens of Ukraine and travelers from other countries know that Ukraine is an open and interesting tourist destination, is confidently developing and changing for the better every year.

Particular attention at UITT'2021 was paid to the development of Urban tourism, because 2021 was declared the year of Urban Tourism in Ukraine. On the first day of the exhibition, visitors and participants took part in the conference «2021 - the year of Urban Tourism in Ukraine», organized by the National Tourism Organization of Ukraine. Participants considered in detail everything related to tourism in large and small cities - safety, accessibility, quality, infrastructure, marketing, accommodation services, food, transport, excursions and integrated management in general. The strategic partner of the initiative was the World Federation of Tourist Cities (WTCF). Also on this day, an equally interesting and important conference «Safety and Quality in Urban Tourism» was held.
The National Tourism Organization of Ukraine drew attention to MICE industry in the framework of the panel discussion «The Future of the MICE Industry», and the participants of the panel discussion «Shopping Tourism» discussed the trends and prospects for the development of this trend in Ukraine.

The Committee of Tourism and Hotel Industry of the Chamber of Commerce and Industry of Ukraine held a roundtable discussion «State Programme of Stimulating the Development of Domestic Tourism» within the framework of the exhibition, and representatives of the Ministry of Tourism of the Dominican Republic arranged a seminar «Dominican Republic - everything you dreamed of». Chernobyl Exclusive Tours presented its travel marketplace, and ShanLand introduced to agents tourism opportunities of Georgia.

The meeting of travel bloggers and famous travelers of Ukraine with travel agencies within the framework of the panel discussion «TOKUDYDALI» was also rather intense. It was discussed all the nuances of travel during the pandemic: booking air tickets, hotels, renting transport, collecting packages of documents for the trip, especially travel in individual countries.

The exhibition was held with the support of the National Tourism Organization of Ukraine. TUI Ukraine and RIXOS HOTELS were the general partner of the exhibition.

The organizer of UITT is the leading exhibition operator of Ukraine – «Premier Expo» company, which for 21 years annually holds more than 20 exhibitions of business format at the highest level.
Looking forward to see you on 5-6 October 2021 at UITM!